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My name is Danny McCubbin and for the last 17 years it was my privilege and honor to work for the chef and campaigner Jamie Oliver in London. I spent a great deal of my time promoting food-focused social enterprises and helping diverse businesses create social value, with the belief that food has the power to transform lives. You can find out more about my work experience and skills here. In December 2020 I moved to a remote town in Sicily called Mussomeli. At the end of July 2021 I launched The Good Kitchen in an old shop in the town square. Every week I rescue surplus food from the markets and I use that food t cook for vulnerable people here in the town. You can read all about the success of the kitchen in my blog as I have written a one year report on the kitchen.
I have traveled all over the world sharing ideas and information and consulting on various projects, as well as fundraising, hosting supper clubs, and aiding collaboration between diverse communities. This blog is a culmination of everything that I have learnt and also a window into my world. I am looking forward to sharing uplifting stories with you all and shedding light on good people and projects that inspire me. Here is an outline of my career to date:
FREELANCE CONSULTANT - SHARK NINJA
Jan 2021 - July 2022
I was part of a global network of chefs and freelancers, testing kitchen products for the Italian market. I also created content for the Italian social media channels and I also developed recipes for the products.
SOCIAL MEDIA MANAGER - URBAN MYTH KITCHENS, LONDON
Nov 2020 - May 2021
I worked on a freelance basis creating content and writing blogs for Urban Myth Kitchens.
COMMUNITY KITCHEN MANAGER
Feb 2019 - Nov 2020
During the pandemic in 2020, Danny set up two Community Kitchens in London, one in a church in Notting Hill and the other with a charity called CDARS in Clapham Common. Danny worked with the major food rescue charities and during the first lock down in London the Community Kitchen provided over 2,000 meals a week to vulnerable people in North Kensington. For both projects I was also responsible for marketing and social media.
2003 - 2019
I started working for Jamie when the company was relatively small and being there for close to 17 years meant that I gained an enormous amount of skills across varied industries including - television, marketing, books, fundraising, digital and food campaigning. Here are some highlights - 2003 Assistant to Tessa Graham, Brand Director / 2004 PA to Jamie Oliver / 2008 Website Editor JamieOliver.com / 2011 Social Media Manager Jamie Oliver Group / 2013 Social Media & Community Manager Jamie Oliver Food Foundation / 2016 Digital & Special Events Manager Jamie Oliver Food Foundation / 2017 - November 2019 Culture Manager Jamie Oliver Group.
I am passionate about building engaged digital audiences for brands, individuals, businesses & not for profits. I also practice the techniques that I teach when managing my own Social Media accounts and I have over 26,000 followers across YouTube, Twitter and Instagram. Here is a snapshot of the experience that I have and the services that I can offer:
Analysis of brand presence & communication online.
Design & implement Social Media strategies
Manage Social Media accounts, posting & responding.
Growth & engagement strategy.
Creating a tone of voice that is in line with a brands ethos.
Create monthly Social Media reports.
SPEAKING & PRESENTING
I am regularly invited to speak at international conferences on how food can be used as a force for positive change. Speaking Topics - Food as a force for good: challenging the status quo on addiction. | Food as a route to work for disadvantaged & marginalised youth | How making time for mealtimes creates a positive work culture. | How food can be used to create positive change in the workplace. Some highlights of my speaking experience include:
Key Speaker - Exec Secretary LIVE online event - May 2020
2017 - 2019 - MC for chef demonstrations Aldeburgh Food Festival.
2018 - Guest speaker “Social Gastronomy” PUCR University, School of Life Sciences, Brazil.
I have dedicated my career to promoting food-focussed social enterprises & helping diverse businesses create social value, with the belief that food has the power to transform lives. I have created a worldwide network of both small & large social enterprises, sharing ideas & information & consulting on various food-focused projects, as well as fundraising, hosting supper clubs & aiding collaboration between diverse community organisations. In 2020 I set up and managed Community Kitchens in London to ensure that vulnerable people received nutritious home cooked food during the Covid-19 pandemic.